A Matter of Communication ?
In the face of all the scientific data and information that we have in relation in the global warming and going green, it’s rather amusing that we are not changing the way we lead out lives. Not big changes , those take time, but making little changes like switching off the lights when you’re done or not using that plastic bag from the supermarket . So perhaps, the reason why people are not getting message across is how the message is being communicated.
The advertising campaign above took place in the canals of Amsterdam. What better way to attract attention about the rising sea-levels ?
My question is then , how do you think is the best way to reach out to Singaporeans ? The last thing Singaporeans want to do is to be lectured and when the government steps in , it only means more money (see your electricity bills) . What ideas do you have ?
have a picture of a really long queue outside a dive centre… and a poster infront of the shop “Preparing for Raising Sea-Level – Learn to Scuba Dive”
before i stumbled upon this site, i was reading some article about energy technology. it surprises me when i learned that how within a short a short time frame the alternative energy has gotten so many breakthru.
the first discovery of solar energy was about 50years but nothing happen for the next 40years and the mere 10 years, solar has become a viable source of energy.
obviously the environmental crisis is matter of will from mankind.
Looks like moove media advertising with the cows back in Singapore!! Communication channels, creative advertising media
Venice flooded by highest water levels in 22 years, on Mon Dec 1, 2008, with 99 percent of the city was under water and that sea levels in the Adriatic rose 1.56 meters (61 inches) — a level not seen since 1986. It was the fourth-highest level recorded over the past century.
Ferry and water taxi services in the lagoon city were suspended and the mayor urged people to stay indoors. Tourists and residents waded across streets and popular sites like St. Mark’s Square in thigh-high water.
Check out here for photos http://www.boston.com/bigpicture/2008/12/venice_under_water